A Short History of Bruce’s Beach
Manhattan Beach has a complex history with Black Americans, most notably the historical injustice of Bruce's Beach. In 1912 and 1920, Willa Bruce purchased two lots of land in Manhattan Beach, California, where she and her husband Charles established Bruce's Lodge, a seaside resort welcoming Black beachgoers during the Great Migration era. The resort gained popularity among African Americans from Los Angeles and beyond, and other Black families began purchasing nearby plots, forming a small diverse community. However, facing hostility from white residents, in 1924, the Manhattan Beach City Council used eminent domain to seize Bruce's property, claiming they needed it for a park – though it was well documented that the real motivation was racial discrimination and a desire to shut down the successful Black business.
The Bruce family was forced to move out in 1927, and their resort was immediately demolished, though the land sat empty for decades until a park was finally built in 1956. Through various land transfers, Los Angeles County acquired the property in 1995. The park was renamed Bruce's Beach in 2007, and efforts have been made to rectify this historic injustice by returning the land to the Bruce family's descendants, from whom it should never have been taken in the first place. The site where the resort once stood now houses the Los Angeles County Lifeguard Administration Building, surrounded by private residences.
Today, the community is working to support diversity and inclusion, with several Black-owned businesses contributing to the city's vibrant culture. This Black History Month, consider supporting these local entrepreneurs during your visit.
Spicy Green Book—This directory is a great place to start your search for Black-owned businesses on the web or via the app.
Post & Beam—This upscale restaurant with roots in South LA has expanded to Manhattan Beach. It offers innovative California cuisine with Southern influences. Chef/Owner John Cleveland creates seasonal dishes using locally sourced ingredients.
Barsha Wine & Spirits—In addition to a carefully chosen wine collection, it features many spirits (including a great bourbon and scotch collection), beers, cheese, charcuterie, and gourmet food products.
The tasting room offers a unique selection of wine flights worldwide. To accompany the wine, the farmer's market-driven menu highlights California with a touch of Tunisia.
Kane The Dane - Sells luxury handmade goods for dogs.
613 N Valley Drive, Manhattan Beach, CA 90266
Supporting Black Business Year-Round
Many of these businesses participate in the summer annual Manhattan Beach Black Business Expo. For visitors interested in learning more about Manhattan Beach's Black history, guided tours of the Bruce's Beach memorial site are available through the Culture Club Heritage Tours.
Remember that this list isn't exhaustive - new Black-owned businesses continue to establish themselves in the community. Check with the Manhattan Beach Visitors Bureau for the most current information during your visit.
